Our Universe
NOT YOUR MOMMY. MORE THAN A BRAND. A STATE OF MIND.
Built for women who are done pretending.
Tired, stylish, and unapologetically real.
Because motherhood is part of us - not all of us.
Our Story
HI, I’M CHARLOTTE.
I DIDN’T PLAN TO BUILD A BRAND.
I JUST SURVIVED MY LIFE CHANGING OVERNIGHT.
(AND MAYBE THIS WAS ONE OF THE BEST THINGS THAT EVER HAPPENED TO ME)
Not Your Mommy
Unsere Vision ist simpel:
Die Herausforderungen des Elternseins in einer Community widerzuspiegeln, in der Eltern zusammenkommen, ihre Erfahrungen teilen und Unterstützung sowie Austausch finden.
Unsere Brand ist aus der Überzeugung heraus entstanden, dass wir das Abenteuer Elternsein alle zum ersten Mal erleben - und sie steht für weit mehr als nur Produkte.
Milf Tested
Quality that lasts
I've been wearing my NYM cap almost daily for months and it still looks brand new. Worth every penny.
Julia R., Dubai, United Arab Emirates
Stylish & Practical
Finally a brand that get's it. The Leo Bag fits snacks, toys AND my Stanley.
Maja L., Copenhagen, Denmark
Best gift ever
I received the 'Cool Aunt' cap as a gift, and honestly? I've never received so many compliments. Simply perfect.
Klara S., Vienna, Austria
Sock love & anticipation
These socks are simply amazing – super comfortable and they look fantastic. I'm really looking forward to your next products!
Lena B., Hamburg, Germany
An event that swept me away.
I attended your event and realized: This is exactly the community I needed. My first NYM cap has been with me everywhere ever since.
Anna R., München, Germany
Dhs. 57.00
The TIRED set is for women who smile while juggling the world in their minds. We wear "tired" not as a problem, but as a signature. A hint, not a cry for help.
The cap ensures you don't have to explain why you're not talking today. The clip holds together what would otherwise fall apart—hair, thoughts, plans.
